Rick Dronkers
Your data is your differentiator.I help you leverage it.
I'm a creative problem solver that operates in the intersection of data, marketing and technology. Since 2009 I've been helping businesses leverage their data to drive growth and improve their marketing strategies.
Trusted by leading brands worldwide
My Journey
From bedroom tinkering to analytics consultant
Two decades of building, breaking, and fixing things on the internet. Here's how a kid obsessed with Roller Coaster Tycoon ended up helping amazing companies make better decisions with their data.
After years of working for agencies and seeing the same challenges repeatedly, I founded Data to Value to do things differently. We're a fully remote, senior-only consultancy where expertise meets execution. No junior consultants learning on your dime—just seasoned professionals who've been in the trenches and know how to turn marketing data chaos into competitive advantage.
Principal Consultant
Self-employed
6 yrs 10 mosNetherlands · Remote
Leading a senior-only, fully remote agency dedicated to turning complex data into clear, actionable insights. We specialize in designing and managing Data solutions that help ambitious teams optimize ad spend, outperform competitors, and drive business growth.
Data AnalyticsData WarehousingMarketing Measurement & Attribution
My approach
3 Steps to Leverage Data for Growth
Leveraging data to drive significant growth always requires these three steps to be applied consistently and with increasingly more breadth and depth.
- Get & Maintain Trustworthy Data
Collecting & transforming data that you can trust is the bedrock of what I do. This is a organic, never-ending process with different levels of maturity.
- Identifying your Advantage
Generic data is just table stakes. Identifying your unique first-party data advantage and using that data to drive growth is what sets you apart.
- Committing to Data Activation
No action, no value. Activation is the key to driving growth. This is where I push you to use your data to drive growth and achieve your goals.
Proven Track Record
Since 2009, I've partnered with businesses across multiple industries and continents to transform their data into competitive advantages. From startups to enterprises, the results speak for themselves.
42
Brands helped
I've generated measurable value for brands across 9 countries and 3 continents.
★★
★★★
4.9 Average Client Rating
I value my clients and my clients value me. Consistently rated close to perfect across all engagements.
$26 Million
Transaction volume per day
Infrastructure I've built handles over 12M sessions and 350K transactions daily, processing millions in revenue.
Technical Expertise
Modern Marketing Technology Stack
Conversion Optimization
Signal Engineering
The half black arts, half science of crafting conversion signals for advertising algorithms that outperform the competition. Optimizing data quality and signal strength to maximize campaign performance.
Data Infrastructure
Marketing Data Warehouse
Creating a marketing-first data repository that connects a 360° view of the customer. Enables collection, transformation, connection and most importantly activation back into advertising platforms and martech tools.
Real-Time Processing
Server-Side Tag Manager
Advanced server-side tag management for collection, enrichment AND activation in real-time. Processing data at the edge for speed and privacy.
Data Transformation
Dataform & BigQuery
Data transformations at scale connecting everything together. Building robust data pipelines that ensure data quality and consistency.
Machine Learning
AI via GCP & Vertex AI
AI applied via GCP and Vertex AI with BigQuery ML on your datasets. Unlocking predictive insights and automated optimization.
Testimonials
Trusted by clients worldwide
"They've been fundamental in making sure that the work gets delivered."
"Data to Value created a platform on which we were able to put insights into action."
"The team is able to think strategically and implement technically, a rare combination of skillsets."
"Data to Value did a very good job in terms of schedule, results and interaction with the team."
