Data-driven anything is an awesome concept. To organize and optimize our businesses using (perfect) data that always tells the truth about what our customers want and need. It would increase the freedom of our employees to contribute (as long as it’s data-driven) and decrease the need for “parental-management” and the toxic “highest paid person’s opinion.” However, iIf you’ve been involved in an organization trying to adopt data-driven marketing, you’re probably aware of the practical problems that arise. To put it mildly, we’re not there yet.
Over the past few years, I’ve identified some prerequisites needed to create a real data-driven culture. In the next few days, I’ll post them on my blog, starting with the first one today.