People > Process > Technology

The right people, streamlined by the right process, leveraging the right technology.

It's like a rowing boat

There are 3 key elements to every modern organisation that need to be taken into account, in the right order. You need the right people, who create and use the right process and leverage the right technology

I always use the analogy of a rowing boat. It won’t move without any people in it. If the goal is to move forward it makes sense to create a process to row  simultaneously in the same direction. In order to go really fast, a lightweight boat with low friction will help a lot.

There is, however, a prerequisite to successfully crafting your “olympic rowing boat team”. As the word “Right” in “Right People, Right Process, Right Technology” implies, you’ll need to know what you want to accomplish before creating the team. In other words: you need to know where you are right now, in what direction you want to go and preferably be able to explain why.

If you’re not sure what objectives you’re trying to achieve, have a look at this page. If you are, read along!

The Right People

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The Right Process

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The Right Technology

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Why I created this

I noticed I kept repeating myself when helping clients with marketing and analytics questions. To save myself some time in the long run I’ve created these pages to refer to.

Most of the models and frameworks I share are a way to simplify complexity in order to decide and take action. They are always wrong, but hopefully useful.

All of them are stolen from somewhere else and adapted by me or people I work with. If you feel like I should give credit somewhere, please let me know!

A little bit about me

My name is Rick Dronkers. I’m a consultant working in marketing and analytics trying to help my clients live up to what their customers expect from them.

I’m really interested in digital business models in general and basically everything that has to do with marketing, data, business and technology. 

I’m active on Twitter and LinkedIn about these topics also so feel free to interact with me there if you want.

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