I help your company leverage data to

Distill Business Objectives into Marketing KPI's and Metrics.

Success is relative. Distilling your companies business objectives into clear marketing objectives, key performance indicators and causal output metrics is the first step to take towards data-driven marketing success.

Align People and Process to Leverage Data & Technology.

Working with data ≠ staring at reports. How can you create the processes and cultivate the right culture to utilize data in the most effective way? You need to adjust your Technology & Process to your People and Objectives, not the other way around.

Build & Configure an Effective Marketing Analytics Stack.

It’s tempting to buy a tool and hope it solves your problems. My advice is to select the tools after defining your data strategy. Technology should empower your people and processes, not dictate them.

A bit about me

My name is Rick Dronkers and I’m a digital marketing and analytics consultant from The Netherlands. I’ve been making and marketing websites since 2001 and as of 2008 I’ve been professionally helping clients achieve their objectives in digital marketing through a variety of roles. 

My latest role was as the Director of Analytics at the digital marketing agency Maxlead before I started my own company in 2019. (See my LinkedIn for more)

I operate on the intersection of business, marketing, technology and data and I enjoy diving into related challenges and creating plans to overcome them.

Some of the client I've worked with since 2019

What can I help you with?

Data Strategy Development

If you don’t know where you’re going it’s extremely hard to get there. I help companies discover and develop their marketing data strategy that allows them to grow.

Training & Workshops

Data won’t create value by itself, you need people for that. I help companies by training both executives and operational marketeers on how to interpret and use data in their day-to-day jobs. 

Technical Implementations

At the base of every data-driven company is a solid data implementation. I help companies with measurement, storage, transformation and activation of data using various tools and technologies.

My latest ramblings

I’m working with TraceDock to improve your data accuracy

As of June 2019 I’m working together with a startup from The Netherlands called TraceDock. TraceDock is a tool that helps companies (re)capture missing analytics data and improve it’s accuracy. All within your existing analytics…

Silver Bullets: Software Solutionism in Digital Marketing

Solutionism defined as “The providing of a solution or solutions to a customer or client (sometimes before a problem has been identified).” We’re living in wonderful times if you like technology and tools. I myself love…

Not Everything that Matters can be Measured

Shown above is a well-known slide from the always interesting Internet Trend Report by Mary Meekers that shows the explosion of data being collected and to illustrate we’re just at the beginning. It’s a nice…

Why (Un)certainty Should Dictate Your Data Strategy

We’re often confronted with biased blanket statements like “Data-Driven Marketing is The Future” in the world of digital marketing (and likely in other sectors as well). Salespeople and marketers understand that “it depends” is not…

5 Questions to Ask Yourself Before Hiring an Agency

Agencies. For this post let’s define them as “Companies that help other companies with their marketing related activities.” Besides the original advertising agencies, the dawn of the internet also spawned a lot of new types…

Using data to make better decisions, faster.

Usually when I ask a client why they need me to improve and enhance the data they measure we end up with an answer like: “Because better data allows us to make better decisions.” For…
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I'm working with TraceDock to improve your data accuracy

Learn all about this new tool I’m working with to circumvent blocked analytics traffic and restore your user metrics affected by ITP.